Sharia Branding in Housing Context: A Study of Halal Lifestyle Representation
Sharia housing has mushroomed in Indonesia in recent years. It offers a different concept of housing as the developers claim to be following Islamic values. This study analyzes how Sharia housing advertisements on social media, especially Instagram, represent the halal lifestyle. The method used in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri Walisongo Semarang
2021-04-01
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| Series: | JSW (Jurnal Sosiologi Walisongo) |
| Subjects: | |
| Online Access: | https://journal.walisongo.ac.id/index.php/JSW/article/view/7268 |