Sharia Branding in Housing Context: A Study of Halal Lifestyle Representation
Sharia housing has mushroomed in Indonesia in recent years. It offers a different concept of housing as the developers claim to be following Islamic values. This study analyzes how Sharia housing advertisements on social media, especially Instagram, represent the halal lifestyle. The method used in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri Walisongo Semarang
2021-04-01
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| Series: | JSW (Jurnal Sosiologi Walisongo) |
| Subjects: | |
| Online Access: | https://journal.walisongo.ac.id/index.php/JSW/article/view/7268 |
| _version_ | 1797714902353182720 |
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| author | Addin Kurnia Putri Yuyun Sunesti |
| author_facet | Addin Kurnia Putri Yuyun Sunesti |
| author_sort | Addin Kurnia Putri |
| collection | DOAJ |
| description | Sharia housing has mushroomed in Indonesia in recent years. It offers a different concept of housing as the developers claim to be following Islamic values. This study analyzes how Sharia housing advertisements on social media, especially Instagram, represent the halal lifestyle. The method used in this research was a semiotic approach to analyze the signs of Sharia housing ads in the realm of digital media and its meanings. The study results show that Sharia housing advertising on social media has commodified the halal concept of Sharia-based housing. The term “halal house” was also used to signify the meaning of Sharia image symbols that distinguished it from other housing. Sharia brands were also represented in advertising languages and the visualization of symbols displayed. These ads represented the halal concept not only as an image but also as a lifestyle. The halal lifestyle relating to Sharia housing has become a new trend in the Muslim communities constructed through religious symbols in Sharia housing advertisements. |
| first_indexed | 2024-03-12T07:58:55Z |
| format | Article |
| id | doaj.art-7c85025f2d6b444eb6f37100a49e0b6a |
| institution | Directory Open Access Journal |
| issn | 2503-3166 2503-3182 |
| language | English |
| last_indexed | 2024-03-12T07:58:55Z |
| publishDate | 2021-04-01 |
| publisher | Universitas Islam Negeri Walisongo Semarang |
| record_format | Article |
| series | JSW (Jurnal Sosiologi Walisongo) |
| spelling | doaj.art-7c85025f2d6b444eb6f37100a49e0b6a2023-09-02T20:02:38ZengUniversitas Islam Negeri Walisongo SemarangJSW (Jurnal Sosiologi Walisongo)2503-31662503-31822021-04-0151779210.21580/jsw.2021.5.1.72683063Sharia Branding in Housing Context: A Study of Halal Lifestyle RepresentationAddin Kurnia Putri0Yuyun Sunesti1Department of Sociology, Faculty of Social and Political Sciences, Universitas Sebelas Maret, Surakarta(Scopus ID 56557062800) Department of Sociology, Faculty of Social and Political Sciences, Universitas Sebelas Maret, SurakartaSharia housing has mushroomed in Indonesia in recent years. It offers a different concept of housing as the developers claim to be following Islamic values. This study analyzes how Sharia housing advertisements on social media, especially Instagram, represent the halal lifestyle. The method used in this research was a semiotic approach to analyze the signs of Sharia housing ads in the realm of digital media and its meanings. The study results show that Sharia housing advertising on social media has commodified the halal concept of Sharia-based housing. The term “halal house” was also used to signify the meaning of Sharia image symbols that distinguished it from other housing. Sharia brands were also represented in advertising languages and the visualization of symbols displayed. These ads represented the halal concept not only as an image but also as a lifestyle. The halal lifestyle relating to Sharia housing has become a new trend in the Muslim communities constructed through religious symbols in Sharia housing advertisements.https://journal.walisongo.ac.id/index.php/JSW/article/view/7268halal lifestylemedia representationsharia housing |
| spellingShingle | Addin Kurnia Putri Yuyun Sunesti Sharia Branding in Housing Context: A Study of Halal Lifestyle Representation JSW (Jurnal Sosiologi Walisongo) halal lifestyle media representation sharia housing |
| title | Sharia Branding in Housing Context: A Study of Halal Lifestyle Representation |
| title_full | Sharia Branding in Housing Context: A Study of Halal Lifestyle Representation |
| title_fullStr | Sharia Branding in Housing Context: A Study of Halal Lifestyle Representation |
| title_full_unstemmed | Sharia Branding in Housing Context: A Study of Halal Lifestyle Representation |
| title_short | Sharia Branding in Housing Context: A Study of Halal Lifestyle Representation |
| title_sort | sharia branding in housing context a study of halal lifestyle representation |
| topic | halal lifestyle media representation sharia housing |
| url | https://journal.walisongo.ac.id/index.php/JSW/article/view/7268 |
| work_keys_str_mv | AT addinkurniaputri shariabrandinginhousingcontextastudyofhalallifestylerepresentation AT yuyunsunesti shariabrandinginhousingcontextastudyofhalallifestylerepresentation |