Sharia Branding in Housing Context: A Study of Halal Lifestyle Representation

Sharia Branding in Housing Context: A Study of Halal Lifestyle Representation

Sharia housing has mushroomed in Indonesia in recent years. It offers a different concept of housing as the developers claim to be following Islamic values. This study analyzes how Sharia housing advertisements on social media, especially Instagram, represent the halal lifestyle. The method used in...

Full description

Bibliographic Details
Main Authors: Addin Kurnia Putri, Yuyun Sunesti
Format: Article
Language:English
Published: Universitas Islam Negeri Walisongo Semarang 2021-04-01
Series:JSW (Jurnal Sosiologi Walisongo)
Subjects:
halal lifestyle
media representation
sharia housing
Online Access:https://journal.walisongo.ac.id/index.php/JSW/article/view/7268

Similar Items

Similar Items