Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities
A substantial growth of using social media is the new marketing trend in last few years. Influencers are now recognized as new micro-celebrities. So that, marketing professionals are increasingly using them for a better placement of their products. This new trend is considered as the bright side of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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EconJournals
2024-03-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/15758 |