Providing a model for explaining retailers based brand equity
There are plenty of researches that have investigated brand equity from consumer’s perspective, but rarely researchers have investigated brand equity from the viewpoint of retailers. However, a large number of products is not sold directly to consumers, but is delivered indirectly through retailers....
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2012-01-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_id=226&sid=1&slc_lang=en |