SYSTEMATIC LITERATURE REVIEW: WILLINGNESS TO PAY FOR CONSUMERS TO ORGANIC RICE

Introduction: Organic rice is a food product that is cultivated organically, does not contain chemicals and pesticides, and has a high nutrient and antioxidant content. This study aims to 1) find out the method used to collect data about consumers' willingness to pay for organic rice, 2) find o...

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Bibliographic Details
Main Authors: Khotimatul Barki, Malinda Aptika Rachmah
Format: Article
Language:English
Published: Fakultas Ekonomi dan Bisnis, Universitas Airlangga 2023-05-01
Series:Jurnal Ekonomi dan Bisnis Airlangga
Online Access:https://e-journal.unair.ac.id/JEBA/article/view/43917