Recognition of the regional food brand “Regionální potravina Jihomoravský kraj” by consumers in the Region of South Moravia

Recognition of the regional food brand “Regionální potravina Jihomoravský kraj” by consumers in the Region of South Moravia

This paper presents an overview of the results of research carried out in 2014 – 2015 in the Region of South Moravia, the Czech Republic. Only partial results of the research into the brand recognition of “Regionální potravina Jihomoravský kraj” (Regional food South Moravia Region) are presented. Th...

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Bibliographic Details
Main Author: Stanislav Rojík, Ladislav Pilař, Lenka Kauerová, Martin Prokop
Format: Article
Language:English
Published: Institute of Technology and Business, České Budějovice 2016-01-01
Series:Littera Scripta
Subjects:
region
marketing communication
branding
Online Access:http://www.littera-scripta.com/recognition-of-the-regional-food-brand-regionalni-potravina-jihomoravsky-kraj-by-consumers-in-the-region-of-south-moravia/

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http://www.littera-scripta.com/recognition-of-the-regional-food-brand-regionalni-potravina-jihomoravsky-kraj-by-consumers-in-the-region-of-south-moravia/

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