Recognition of the regional food brand “Regionální potravina Jihomoravský kraj” by consumers in the Region of South Moravia
This paper presents an overview of the results of research carried out in 2014 – 2015 in the Region of South Moravia, the Czech Republic. Only partial results of the research into the brand recognition of “Regionální potravina Jihomoravský kraj” (Regional food South Moravia Region) are presented. Th...
Main Author: | Stanislav Rojík, Ladislav Pilař, Lenka Kauerová, Martin Prokop |
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Format: | Article |
Language: | English |
Published: |
Institute of Technology and Business, České Budějovice
2016-01-01
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Series: | Littera Scripta |
Subjects: | |
Online Access: | http://www.littera-scripta.com/recognition-of-the-regional-food-brand-regionalni-potravina-jihomoravsky-kraj-by-consumers-in-the-region-of-south-moravia/ |
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