Strategic components in relation to CRM amongst SMTEs of the Eastern Cape, South Africa.
Universally, SMTEs play a dominant role in the tourism industry. These businesses are often vulnerable to external economic forces and find it increasingly difficult to transform their strategic management to face the challenges placed upon them. This study focused on SMTEs in the EC province, which...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2016-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_37_vol_5__4_.pdf |