Understanding of Digital Transformation and Its Background

Recent evolutions in technology have enabled the rapid growth of digital companies through ecosystems, which have generated both threats and opportunities for existing companies who are struggling to adapt themselves to this rapidly changing environment. Digital transformation is a company-wide tran...

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Bibliographic Details
Main Author: Norio Imai
Format: Article
Language:Japanese
Published: Japan Marketing Academy 2020-09-01
Series:Maketingu Janaru
Subjects:
Online Access:https://www.jstage.jst.go.jp/article/marketing/40/2/40_2020.049/_html/-char/en