Understanding of Digital Transformation and Its Background
Recent evolutions in technology have enabled the rapid growth of digital companies through ecosystems, which have generated both threats and opportunities for existing companies who are struggling to adapt themselves to this rapidly changing environment. Digital transformation is a company-wide tran...
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Format: | Article |
Language: | Japanese |
Published: |
Japan Marketing Academy
2020-09-01
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Series: | Maketingu Janaru |
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Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/2/40_2020.049/_html/-char/en |