Factors Determining the Adoption of Sharing Economy Models in the Travel Context
Sharing economy options are business models where providers offer certain properties (homes, cars, etc.) or items for rent to others, usually through an intermediary platform. As an alternative to established traditional and digital commercial models, this industry is rapidly developing with plummet...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2018-11-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2018/ETIMM_V01_2018_59.pdf |