Internationalization of Peruvian cuisine: An analysis of internationalization strategies of Peruvian restaurants
We study the multinationalization—the decision to establish foreign direct investment (FDI)—of Peruvian restaurants. Despite a long exporting tradition, many Peruvian firms have only recently become multinational enterprises (MNEs). The analysis of eighty-two cases of Peruvian restaurants FDI in th...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad Nacional de Colombia
2011-03-01
|
| Series: | Innovar: Revista de Ciencias Administrativas y Sociales |
| Subjects: | |
| Online Access: | http://revistas.unal.edu.co/index.php/innovar/article/view/35097 |