Internationalization of Peruvian cuisine: An analysis of internationalization strategies of Peruvian restaurants
We study the multinationalization—the decision to establish foreign direct investment (FDI)—of Peruvian restaurants. Despite a long exporting tradition, many Peruvian firms have only recently become multinational enterprises (MNEs). The analysis of eighty-two cases of Peruvian restaurants FDI in th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidad Nacional de Colombia
2011-03-01
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| Series: | Innovar: Revista de Ciencias Administrativas y Sociales |
| Subjects: | |
| Online Access: | http://revistas.unal.edu.co/index.php/innovar/article/view/35097 |
| _version_ | 1829104187320827904 |
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| author | Ronald M. Rivas David Mayorga |
| author_facet | Ronald M. Rivas David Mayorga |
| author_sort | Ronald M. Rivas |
| collection | DOAJ |
| description | We study the multinationalization—the decision to establish foreign direct investment (FDI)—of Peruvian restaurants. Despite a long exporting tradition, many Peruvian firms have only
recently become multinational enterprises (MNEs). The analysis of eighty-two cases of Peruvian restaurants FDI in the Americas, Europe and Asia, reveals several findings. First, it confirms the received view that Multilatinas take a long time to become MNEs, and they become MNEs after changes in the home country that follow structural reform induce them to upgrade their competitiveness to international levels. However, unlike previous studies, we found that Peruvian restaurants expand
to countries with proximate as well as with distant psychic distance. These findings are at odds with the gradual internationalization model and the eclectic paradigm. Second, this study found support for the institutional proposition of internationalization, that is, institutional pro-market reforms
benefit domestic firms over foreign MNEs, which facilitate domestic firms’ multinationalization. Peru has seen a significant economic recovery during the last decade, which just recently has created opportunities for the emergence of Peruvian Multilatinas. Third, this study found support for the RBV proposition of multinationalization namely, that unique business level strategies have different multinationalization processes. |
| first_indexed | 2024-12-12T04:55:27Z |
| format | Article |
| id | doaj.art-7ceba39b0790452183922af5f4ed2778 |
| institution | Directory Open Access Journal |
| issn | 0121-5051 2248-6968 |
| language | English |
| last_indexed | 2024-12-12T04:55:27Z |
| publishDate | 2011-03-01 |
| publisher | Universidad Nacional de Colombia |
| record_format | Article |
| series | Innovar: Revista de Ciencias Administrativas y Sociales |
| spelling | doaj.art-7ceba39b0790452183922af5f4ed27782022-12-22T00:37:21ZengUniversidad Nacional de ColombiaInnovar: Revista de Ciencias Administrativas y Sociales0121-50512248-69682011-03-012139205216Internationalization of Peruvian cuisine: An analysis of internationalization strategies of Peruvian restaurantsRonald M. Rivas0David Mayorga1Canisius CollegeUniversidad del PacificoWe study the multinationalization—the decision to establish foreign direct investment (FDI)—of Peruvian restaurants. Despite a long exporting tradition, many Peruvian firms have only recently become multinational enterprises (MNEs). The analysis of eighty-two cases of Peruvian restaurants FDI in the Americas, Europe and Asia, reveals several findings. First, it confirms the received view that Multilatinas take a long time to become MNEs, and they become MNEs after changes in the home country that follow structural reform induce them to upgrade their competitiveness to international levels. However, unlike previous studies, we found that Peruvian restaurants expand to countries with proximate as well as with distant psychic distance. These findings are at odds with the gradual internationalization model and the eclectic paradigm. Second, this study found support for the institutional proposition of internationalization, that is, institutional pro-market reforms benefit domestic firms over foreign MNEs, which facilitate domestic firms’ multinationalization. Peru has seen a significant economic recovery during the last decade, which just recently has created opportunities for the emergence of Peruvian Multilatinas. Third, this study found support for the RBV proposition of multinationalization namely, that unique business level strategies have different multinationalization processes.http://revistas.unal.edu.co/index.php/innovar/article/view/35097multinationalizationinternationalizationEmerging countriesMultilatinasMultinational corporationPeruPeruvian restaurants |
| spellingShingle | Ronald M. Rivas David Mayorga Internationalization of Peruvian cuisine: An analysis of internationalization strategies of Peruvian restaurants Innovar: Revista de Ciencias Administrativas y Sociales multinationalization internationalization Emerging countries Multilatinas Multinational corporation Peru Peruvian restaurants |
| title | Internationalization of Peruvian cuisine: An analysis of internationalization strategies of Peruvian restaurants |
| title_full | Internationalization of Peruvian cuisine: An analysis of internationalization strategies of Peruvian restaurants |
| title_fullStr | Internationalization of Peruvian cuisine: An analysis of internationalization strategies of Peruvian restaurants |
| title_full_unstemmed | Internationalization of Peruvian cuisine: An analysis of internationalization strategies of Peruvian restaurants |
| title_short | Internationalization of Peruvian cuisine: An analysis of internationalization strategies of Peruvian restaurants |
| title_sort | internationalization of peruvian cuisine an analysis of internationalization strategies of peruvian restaurants |
| topic | multinationalization internationalization Emerging countries Multilatinas Multinational corporation Peru Peruvian restaurants |
| url | http://revistas.unal.edu.co/index.php/innovar/article/view/35097 |
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