FAKTOR-FAKTOR YANG DIPERTIMBANGKAN DALAM KEPUTUSAN PEMBELIAN MINYAK GORENG BIMOLI PADA IBU RUMAH TANGGA DESA KEBONAGUNG KECAMATAN PURWOREJO KOTA PASURUAN
Consumer behavior towards purchasing decisions is something that should be studied by marketers to know and understand how consumers make decisions, and the extent to which marketing stimuli can provide stimulation to the purchasing decision. So they can know what are the factors that influence con...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Institut Teknologi dan Bisnis Asia Malang
2018-09-01
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Series: | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
Subjects: | |
Online Access: | https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/40 |