Analisis Faktor-Faktor yang Memengaruhi Keputusan Pembelian Pelanggan di Kober Bar Malang
Abstract: Purchasing decision are influenced by many factors. In this research, there are 11 factors namely motivation, value, social environment, family, social classe, culture, sub-culture, product, price, place and promotion. This research aims to explore the factors affecting the purchase decisi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Pascasarjana Universitas Negeri Malang
2018-04-01
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| Series: | Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan |
| Subjects: | |
| Online Access: | http://journal.um.ac.id/index.php/jptpp/article/view/10809 |