Marketing aspect of the relationship between percipped quality of higher education service and students' loyalty
The application of the marketing concept in higher education is specific. It implies a new approach to students as users of higher education services. The role of marketing is especially important in improving the quality of higher education services, which can increase students' loyalty and in...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2022-01-01
|
| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2022/0354-34712202095M.pdf |