Antecedents of consumers’ green product purchase intention: an insight from Ethiopia

Antecedents of consumers’ green product purchase intention: an insight from Ethiopia

Globally, companies and individuals are increasingly concerned with green practices as essential in developing competitive advantages. Companies must manage their environmental practices to survive today’s competitive, dynamic, and turbulent environment. Considering these concerns, this study explor...

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Bibliographic Details
Main Authors: Yebcha Fenta, Manjit Singh, Raj Kumar Gautam
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Purchase intention
environmental knowledge
green products
theory of planned behaviour
young consumers
Ediz Akcay, Bournemouth University Talbot Campus: Bournemouth University, United Kingdom of Great Britain and Northern Ireland
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2361865

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2361865

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