Digital Marketing Communication on Azarine Cosmetic Social Media Accounts with Lee Min Ho as Brand Ambassador

Facing the brisk advancement of technology in digital marketing communications, brands are currently faced with strengths in terms of promotion. How they choose brand ambassadors who can represent their brand should not be done haphazardly because when the brand cannot represent the brand, what happ...

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Bibliographic Details
Main Authors: Anisa Nur Andina, Arfina Ayu Lestari, Fahrul Husna Kusuma Arga
Format: Article
Language:Indonesian
Published: Institut Ilmu Sosial dan Manajemen STIAMI 2023-03-01
Series:Majalah Ilmiah Bijak
Subjects:
Online Access:https://ojs.stiami.ac.id/index.php/bijak/article/view/2982