Digital Marketing Communication on Azarine Cosmetic Social Media Accounts with Lee Min Ho as Brand Ambassador
Facing the brisk advancement of technology in digital marketing communications, brands are currently faced with strengths in terms of promotion. How they choose brand ambassadors who can represent their brand should not be done haphazardly because when the brand cannot represent the brand, what happ...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Institut Ilmu Sosial dan Manajemen STIAMI
2023-03-01
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| Series: | Majalah Ilmiah Bijak |
| Subjects: | |
| Online Access: | https://ojs.stiami.ac.id/index.php/bijak/article/view/2982 |
| _version_ | 1797258527472877568 |
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| author | Anisa Nur Andina Arfina Ayu Lestari Fahrul Husna Kusuma Arga |
| author_facet | Anisa Nur Andina Arfina Ayu Lestari Fahrul Husna Kusuma Arga |
| author_sort | Anisa Nur Andina |
| collection | DOAJ |
| description | Facing the brisk advancement of technology in digital marketing communications, brands are currently faced with strengths in terms of promotion. How they choose brand ambassadors who can represent their brand should not be done haphazardly because when the brand cannot represent the brand, what happens is a failure. Azarine Cosmetic chose Lee Min Ho as a brand ambassador who can represent their brand. Marketing that focuses on social media with target consumers which will later produce royal and loyal consumers. This study uses qualitative research to find that digital marketing communications used by Azarine Cosmetic are effective and can reach potential consumers who ultimately make purchases of the products they produce. Digital marketing communications play an important role in conveying the message the brand wants to convey through posts that are uploaded through various platforms. |
| first_indexed | 2024-04-24T22:54:57Z |
| format | Article |
| id | doaj.art-7d4403cb5b094bac8158b64d5e71cd0e |
| institution | Directory Open Access Journal |
| issn | 1411-0830 2621-749X |
| language | Indonesian |
| last_indexed | 2024-04-24T22:54:57Z |
| publishDate | 2023-03-01 |
| publisher | Institut Ilmu Sosial dan Manajemen STIAMI |
| record_format | Article |
| series | Majalah Ilmiah Bijak |
| spelling | doaj.art-7d4403cb5b094bac8158b64d5e71cd0e2024-03-18T09:02:03ZindInstitut Ilmu Sosial dan Manajemen STIAMIMajalah Ilmiah Bijak1411-08302621-749X2023-03-01201273410.31334/bijak.v20i1.29821436Digital Marketing Communication on Azarine Cosmetic Social Media Accounts with Lee Min Ho as Brand AmbassadorAnisa Nur Andina0Arfina Ayu Lestari1Fahrul Husna Kusuma Arga2Universitas Amikom Purwokerto, PurwokertoUniversitas Amikom Purwokerto, PurwokertoUniversitas Amikom Purwokerto, PurwokertoFacing the brisk advancement of technology in digital marketing communications, brands are currently faced with strengths in terms of promotion. How they choose brand ambassadors who can represent their brand should not be done haphazardly because when the brand cannot represent the brand, what happens is a failure. Azarine Cosmetic chose Lee Min Ho as a brand ambassador who can represent their brand. Marketing that focuses on social media with target consumers which will later produce royal and loyal consumers. This study uses qualitative research to find that digital marketing communications used by Azarine Cosmetic are effective and can reach potential consumers who ultimately make purchases of the products they produce. Digital marketing communications play an important role in conveying the message the brand wants to convey through posts that are uploaded through various platforms.https://ojs.stiami.ac.id/index.php/bijak/article/view/2982digital marketingcommunicationssocial media marketingkorean dramashallyu |
| spellingShingle | Anisa Nur Andina Arfina Ayu Lestari Fahrul Husna Kusuma Arga Digital Marketing Communication on Azarine Cosmetic Social Media Accounts with Lee Min Ho as Brand Ambassador Majalah Ilmiah Bijak digital marketing communications social media marketing korean dramas hallyu |
| title | Digital Marketing Communication on Azarine Cosmetic Social Media Accounts with Lee Min Ho as Brand Ambassador |
| title_full | Digital Marketing Communication on Azarine Cosmetic Social Media Accounts with Lee Min Ho as Brand Ambassador |
| title_fullStr | Digital Marketing Communication on Azarine Cosmetic Social Media Accounts with Lee Min Ho as Brand Ambassador |
| title_full_unstemmed | Digital Marketing Communication on Azarine Cosmetic Social Media Accounts with Lee Min Ho as Brand Ambassador |
| title_short | Digital Marketing Communication on Azarine Cosmetic Social Media Accounts with Lee Min Ho as Brand Ambassador |
| title_sort | digital marketing communication on azarine cosmetic social media accounts with lee min ho as brand ambassador |
| topic | digital marketing communications social media marketing korean dramas hallyu |
| url | https://ojs.stiami.ac.id/index.php/bijak/article/view/2982 |
| work_keys_str_mv | AT anisanurandina digitalmarketingcommunicationonazarinecosmeticsocialmediaaccountswithleeminhoasbrandambassador AT arfinaayulestari digitalmarketingcommunicationonazarinecosmeticsocialmediaaccountswithleeminhoasbrandambassador AT fahrulhusnakusumaarga digitalmarketingcommunicationonazarinecosmeticsocialmediaaccountswithleeminhoasbrandambassador |