An Empirical Application of Laboratory Experimental Auctions in Marketing Research
A laboratory experimental auction was used to determine factors influencing the relative value consumers place on alternative retail beef packaging. Results indicate information is very important for the successful introduction and marketing of the vacuum skin package. Physical appearance of the bee...
| Κύριοι συγγραφείς: | , , , , |
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| Μορφή: | Άρθρο |
| Γλώσσα: | English |
| Έκδοση: |
Western Agricultural Economics Association
1992-07-01
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| Σειρά: | Journal of Agricultural and Resource Economics |
| Θέματα: | |
| Διαθέσιμο Online: | https://ageconsearch.umn.edu/record/30741 |