Modelling the mass consumption potential of Plant Based Meat: Evidence from an emerging economy

Modelling the mass consumption potential of Plant Based Meat: Evidence from an emerging economy

The rising demand for plant-based meat (PBM) has the potential to minimize environmental degradation and save the lives of numerous animals. Furthermore, the intention to consume eco-friendly products triggers people to consume PBM. However, it is essential to understand the factors that influence c...

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Bibliographic Details
Main Authors: Marvello Yang, Mohammad Nurul Hassan Reza, Qing Yang, Abdullah Al Mamun, Naeem Hayat
Format: Article
Language:English
Published: Elsevier 2024-01-01
Series:Heliyon
Subjects:
Plant-based meat
Consumption value
Intention
Actual consumption
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844024003049

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http://www.sciencedirect.com/science/article/pii/S2405844024003049

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