Willingness to Buy Digital and Physical Books: Impact of Price Fairness Perceptions on Different Price Levels and Content of Books
Purpose – This paper aims to explore how consumers perceive price fairness when physical and digital books have different price levels, when they are priced equally, as well as when their content differs and how this affects the intention of consumers to buy and their willingness to pay. Methodolo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2021-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/388738 |