The Mediation of Reader Involvement in Soft News Transediting
Soft news is primarily aimed at entertaining readers or evoking their responses, with the informative function being secondary. In order to adequately achieve its main functions and maximise communication efficiency, soft news must efficiently invite and engage its intended readers. On that account,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Western Sydney University
2012-02-01
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| Series: | Translation and Interpreting : the International Journal of Translation and Interpreting Research |
| Subjects: | |
| Online Access: | http://www.trans-int.org/index.php/transint/article/view/148/94 |