In Search of Apprehending Customers’ Value Perception
The article clarifies the concept of value for customer, demonstrates challenges related to the concept itself and its measurement and sheds new light on the consequences of conceptual and metric choices. The analysis focuses on three points: first, it shows, how the definition and delineation of cu...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-03-01
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| Series: | International Journal of Management and Economics |
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| Online Access: | https://doi.org/10.1515/ijme-2017-0007 |