Product attributes affecting the substitutability of saiga horn drinks among young adult consumers in Singapore

Product attributes affecting the substitutability of saiga horn drinks among young adult consumers in Singapore

Abstract Globally, illegal and unsustainable wildlife trade can drive biodiversity loss. Understanding which product attributes consumers consider when deciding between products of threatened species or alternatives, is key for conservation interventions. Labeled Discrete Choice Experiments (DCEs) a...

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Bibliographic Details
Main Authors: Hunter Lockwood Doughty, Nicholas Lim, Luis Roman Carrasco, Eleanor Jane Milner‐Gulland, Diogo Veríssimo
Format: Article
Language:English
Published: Wiley 2021-12-01
Series:Conservation Science and Practice
Subjects:
behavior change
consumer research
decision‐making
demand reduction
intervention
social marketing
Online Access:https://doi.org/10.1111/csp2.567

Internet

https://doi.org/10.1111/csp2.567

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