Kawamata, K., Miura, T., & Tajima, N. (Eds.). (2022). Marketing Strategies of Japanese Pop Culture: The Secret of Japan’s Dominance in Anime, Manga, and Cosplay That Conquered the World. Tokyo: Chikura Shobo. (In Japanese)
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2023-09-01
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| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/2/43_2023.057/_html/-char/en |