Multiattribute judgment: Acceptance of a new COVID-19 vaccine as a function of price, risk, and effectiveness

Multiattribute judgment: Acceptance of a new COVID-19 vaccine as a function of price, risk, and effectiveness

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This paper illustrates how to apply the RECIPE design to evaluate multiattribute judgment, reporting an experiment in which participants judged intentions to receive a new vaccine against COVID-19. The attributes varied were Price of the vaccine, Risks of side effects as reported in trials, and Effe...

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Bibliographic Details
Main Author: Michael H. Birnbaum
Format: Article
Language:English
Published: Cambridge University Press 2021-09-01
Series:Judgment and Decision Making
Subjects:
COVID
vaccine
averaging models
conjoint measurement
functional measurement
importance of variables
information integration
multi-attribute utility
recipe design
weights of attributes
configural weighting
Online Access:https://www.cambridge.org/core/product/identifier/S193029750000838X/type/journal_article

Internet

https://www.cambridge.org/core/product/identifier/S193029750000838X/type/journal_article

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