Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia

Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia

AbstractThis study aimed to determine the interaction between internal and external factors of consumers indicated by perceived values, green products, and environmental behavior on customers’ decisions to purchase fast food restaurants’ eco-friendly products indicated by green trust and repurchase...

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Bibliographic Details
Main Authors: Mukhammad Kholid Mawardi, Mohammad Iqbal, Endang Siti Astuti, Rizal Alfisyahr, Andi Mappatompo
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Perceived value
environmental behavior
green marketing
consumer behavior
repurchase intention
Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2318806

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2318806

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