Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia
AbstractThis study aimed to determine the interaction between internal and external factors of consumers indicated by perceived values, green products, and environmental behavior on customers’ decisions to purchase fast food restaurants’ eco-friendly products indicated by green trust and repurchase...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2318806 |
| _version_ | 1797290410300669952 |
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| author | Mukhammad Kholid Mawardi Mohammad Iqbal Endang Siti Astuti Rizal Alfisyahr Andi Mappatompo |
| author_facet | Mukhammad Kholid Mawardi Mohammad Iqbal Endang Siti Astuti Rizal Alfisyahr Andi Mappatompo |
| author_sort | Mukhammad Kholid Mawardi |
| collection | DOAJ |
| description | AbstractThis study aimed to determine the interaction between internal and external factors of consumers indicated by perceived values, green products, and environmental behavior on customers’ decisions to purchase fast food restaurants’ eco-friendly products indicated by green trust and repurchase intention variables. This research involved 336 respondents and employed a survey as an inquiry method. The findings show that consumers’ internal factors, namely perceived values, and external factors, namely green products, could significantly affect green trust and repurchase intention that represented the decision of purchasing environmentally friendly products. Meanwhile, the environmental behavior could not influence the consumers to purchase eco-friendly products from fast food restaurants. Finally, this research contributes to a consumer investigation to determine the effects of consumers’ internal and external factors to buy eco-friendly products. |
| first_indexed | 2024-03-07T19:21:58Z |
| format | Article |
| id | doaj.art-7dcaab65a4964b888ba5e353ebca54e7 |
| institution | Directory Open Access Journal |
| issn | 2331-1975 |
| language | English |
| last_indexed | 2024-03-07T19:21:58Z |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj.art-7dcaab65a4964b888ba5e353ebca54e72024-02-29T10:25:20ZengTaylor & Francis GroupCogent Business & Management2331-19752024-12-0111110.1080/23311975.2024.2318806Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in IndonesiaMukhammad Kholid Mawardi0Mohammad Iqbal1Endang Siti Astuti2Rizal Alfisyahr3Andi Mappatompo4Faculty of Administrative Science, Brawijaya University, Malang, IndonesiaFaculty of Administrative Science, Brawijaya University, Malang, IndonesiaFaculty of Administrative Science, Brawijaya University, Malang, IndonesiaFaculty of Administrative Science, Brawijaya University, Malang, IndonesiaFaculty of Economics and Business, Muhammadiyah University, Makassar, IndonesiaAbstractThis study aimed to determine the interaction between internal and external factors of consumers indicated by perceived values, green products, and environmental behavior on customers’ decisions to purchase fast food restaurants’ eco-friendly products indicated by green trust and repurchase intention variables. This research involved 336 respondents and employed a survey as an inquiry method. The findings show that consumers’ internal factors, namely perceived values, and external factors, namely green products, could significantly affect green trust and repurchase intention that represented the decision of purchasing environmentally friendly products. Meanwhile, the environmental behavior could not influence the consumers to purchase eco-friendly products from fast food restaurants. Finally, this research contributes to a consumer investigation to determine the effects of consumers’ internal and external factors to buy eco-friendly products.https://www.tandfonline.com/doi/10.1080/23311975.2024.2318806Perceived valueenvironmental behaviorgreen marketingconsumer behaviorrepurchase intentionLen Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom |
| spellingShingle | Mukhammad Kholid Mawardi Mohammad Iqbal Endang Siti Astuti Rizal Alfisyahr Andi Mappatompo Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia Cogent Business & Management Perceived value environmental behavior green marketing consumer behavior repurchase intention Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom |
| title | Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia |
| title_full | Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia |
| title_fullStr | Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia |
| title_full_unstemmed | Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia |
| title_short | Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia |
| title_sort | determinants of green trust on repurchase intentions a survey of quick service restaurants in indonesia |
| topic | Perceived value environmental behavior green marketing consumer behavior repurchase intention Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2024.2318806 |
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