Marketing Activities of Łódź Voivodeship Companies on Foreign Markets – Research Findings
Purpose: The aim of this article is to determine the content of marketing strategies pursued by companies based in the ód Voivodeship on foreign markets. Design/methodology/approach: Literature studies and primary research by means of structured interviews and a questionnaire. The companies wer...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2021-04-01
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| Series: | Problemy Zarządzania |
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| Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=217799 |