What would potential future opinion leaders like to know? An explorative study on the perceptions of four wood-based innovations

Wood-based innovations can substantially contribute to bioeconomy and future competitiveness of the forest-based sector. However, the forest-based sector lacks consumer-related information that is essential to achieve societal acceptance and market diffusion of wood-based innovations. Therefore, thi...

Full description

Bibliographic Details
Main Authors: Ranacher Lea, Höfferer Kathrin, Lettner Miriam, Hesser Franziska, Stern Tobias, Rauter Romana, Schwarzbauer Peter
Format: Article
Language:deu
Published: Sciendo 2018-08-01
Series:Die Bodenkultur
Subjects:
Online Access:https://doi.org/10.2478/boku-2018-0005