The influencer sent me! Examining how social media influencers affect social media engagement, social self-efficacy, knowledge acquisition, and social interaction
This study examined how exposure to social media influencer (SMI) content affects social media engagement (SME), knowledge acquisition, social self-efficacy (SSE), and social interaction. Structural equation analysis indicated that exposure to SMI content improves SME, perceptions of knowledge acqui...
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| Format: | Article |
| Language: | English |
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Elsevier
2023-06-01
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| Series: | Telematics and Informatics Reports |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503023000166 |