The influencer sent me! Examining how social media influencers affect social media engagement, social self-efficacy, knowledge acquisition, and social interaction

The influencer sent me! Examining how social media influencers affect social media engagement, social self-efficacy, knowledge acquisition, and social interaction

This study examined how exposure to social media influencer (SMI) content affects social media engagement (SME), knowledge acquisition, social self-efficacy (SSE), and social interaction. Structural equation analysis indicated that exposure to SMI content improves SME, perceptions of knowledge acqui...

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Bibliographic Details
Main Author: Ben Wasike
Format: Article
Language:English
Published: Elsevier 2023-06-01
Series:Telematics and Informatics Reports
Subjects:
Social media influencers
Social media engagement
Self-efficacy
Social self-efficacy
Knowledge acquisition
Structural equation modeling
Online Access:http://www.sciencedirect.com/science/article/pii/S2772503023000166

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