Political Influencers on YouTube: Business Strategies and Content Characteristics
Young media users increasingly engage with public affairs via social media such as YouTube, where content is increasingly produced by influencers who neither represent established professional news media nor political parties. Although the audience of these channels is already substantial in absolut...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogitatio
2022-02-01
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| Series: | Media and Communication |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/4767 |