Uptake of an Incentive-Based mHealth App: Process Evaluation of the Carrot Rewards App
BackgroundBehavioral economics has stimulated renewed interest in financial health incentives worldwide. The Carrot Rewards app was developed as part of a public-private partnership to reward Canadians with loyalty points (eg, movies and groceries) for downloading the app, referring friends, and com...
| Main Authors: | , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
JMIR Publications
2017-05-01
|
| Series: | JMIR mHealth and uHealth |
| Online Access: | http://mhealth.jmir.org/2017/5/e70/ |