Backers: Personal branding or material benefit?
Crowdfunding, as a special segment of the sharing economy, is a relatively young phenomenon. The researchers' attention is particularly drawn to the examination of factors that motivate backers to offer funds through a certain digital platform to those who need them, in order to finance a certa...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2023-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2023/0354-34712303189Q.pdf |