Darker shades of “fairness” in India: Male attractiveness and colorism in commercials
The skin-lightening products for men in India and their mode of advertising have been shaping the concept of attractiveness for Indian men by portraying lighter skin tone as the most fundamental quality of being attractive, always desirable, and successful. Although women’s skin-lightening products...
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| Format: | Article |
| Language: | English |
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De Gruyter
2020-06-01
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| Series: | Open Linguistics |
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| Online Access: | https://doi.org/10.1515/opli-2020-0007 |