Technology Market Dynamics: Fifth Generation Networks and Huawei Market Leadership

The extant research has established that there is a pioneering market share advantage when the product category is successful, and under certain other conditions. This finding has been found across many product categories. Applying this database of empirical knowledge, the paper addresses the follo...

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Bibliographic Details
Main Author: Kalyanaram Gurumurthy
Format: Article
Language:English
Published: The Bucharest University of Economic Studies Publishing House 2019-11-01
Series:Journal of Emerging Trends in Marketing and Management
Subjects:
Online Access:http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_53.pdf