Performance of supermarkets in Santa Catarina: an analysis of small and medium-sized units

Abstract: The retail supermarket sector is one of the most important in the third sector. Besides being one of that most generates direct and indirect jobs, it is one of the first to capture changes in consumer behavior. Given the strong competition and constant evolution of the sector, it is necess...

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Bibliographic Details
Main Authors: Julio Cesar Araujo Silva Junior, Douglas Nodari, Mariana de Oliveira Cavalheiro, Fernanda Gomes Victor
Format: Article
Language:Portuguese
Published: Universidade Federal de São Carlos 2020-07-01
Series:Gestão & Produção
Subjects:
Online Access:http://www.scielo.br/pdf/gp/v27n4/0104-530X-gp-27-4-e4685.pdf