Research Fields in the Area of Planning and Implementation of Internal and External Public Relations Activities
The article constitutes a presentation of the areas of research which can be used in course of planning and implementation of public relations activities in a company. Also, those which can be regarded as crucial and necessary have been highlighted. Research described in the article concerns to a la...
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Format: | Article |
Language: | English |
Published: |
Sciendo
2018-09-01
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Series: | Marketing of Scientific and Research Organizations |
Subjects: | |
Online Access: | https://doi.org/10.14611/minib.29.09.2018.09 |