Research Fields in the Area of Planning and Implementation of Internal and External Public Relations Activities

The article constitutes a presentation of the areas of research which can be used in course of planning and implementation of public relations activities in a company. Also, those which can be regarded as crucial and necessary have been highlighted. Research described in the article concerns to a la...

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Bibliographic Details
Main Author: Tworzydło Dariusz
Format: Article
Language:English
Published: Sciendo 2018-09-01
Series:Marketing of Scientific and Research Organizations
Subjects:
Online Access:https://doi.org/10.14611/minib.29.09.2018.09