Tourists’ profile and perceptions of a destination brand essence: KwaZulu-Natal, South Africa.
Tourism destination brand essence entails the functional and emotional benefits that tourists enjoy for visiting the destination. This study explored how tourists perceive the destination brand essence of KwaZulu-Natal in South Africa. These perceptions were compared with tourists’ socio-demographic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_75_vol_8_4__2019_unizul.pdf |