BILLING IS A DEVELOPING MEANS OF BRANDS PROMOTION
The article gives a concept of the billing as a developing means of marketing promotion. Examples of comparative analysis for a rating are considered. The author presents technology of two-factor rating of trade marks on the basis of expert and comparative analysis.
| Autors principals: | , |
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| Format: | Article |
| Idioma: | Russian |
| Publicat: |
Plekhanov Russian University of Economics
2016-08-01
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| Col·lecció: | Статистика и экономика |
| Matèries: | |
| Accés en línia: | https://statecon.rea.ru/jour/article/view/107 |