Sleeper Effect - Condiții și efect

<p>Another effect, now re-emerging, is the ’sleeper effect’. The sleeper effect was first discovered back in the late ‘60s. Messages from low credibility sources (such as a politician) usually have limited impact because of the source’s low credibility. But studies show that this can grow over...

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书目详细资料
主要作者: Cosmin IRIMIEŞ
格式: 文件
语言:ron
出版: Babes-Bolyai University 2003-01-01
丛编:Revista Transilvană de Ştiinţe Administrative
在线阅读:https://rtsa.ro/rtsa/index.php/rtsa/article/view/305