The Effect of The Role of Marketing Communications and Primary Service Quality on Customer Satisfaction of Developed HRD on The Account Representative (AR)

This study takes the title of a study on the effect of marketing communication and excellent service quality on customer satisfaction of customer HRDs at the BPJS Ketenagakerjaan Account Representative (AR) Serang Branch Office. Marketing communication is a communication activity that seeks to comb...

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Bibliographic Details
Main Authors: Anggit Yoebrilianti Kayubiyanto, Ardy Nugroho
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2021-12-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/1725