The Effect of The Role of Marketing Communications and Primary Service Quality on Customer Satisfaction of Developed HRD on The Account Representative (AR)

The Effect of The Role of Marketing Communications and Primary Service Quality on Customer Satisfaction of Developed HRD on The Account Representative (AR)

This study takes the title of a study on the effect of marketing communication and excellent service quality on customer satisfaction of customer HRDs at the BPJS Ketenagakerjaan Account Representative (AR) Serang Branch Office. Marketing communication is a communication activity that seeks to comb...

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Bibliographic Details
Main Authors: Anggit Yoebrilianti Kayubiyanto, Ardy Nugroho
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2021-12-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Customer Satisfaction
Marketing Communication
Service Quality
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/1725

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