The Influence of Electronic Word of Mouth (E-WOM), Website Quality, and Consumer Confidence on Purchasing Decisions (Study on Shopee E-Commerce Users in Surakarta)

The Influence of Electronic Word of Mouth (E-WOM), Website Quality, and Consumer Confidence on Purchasing Decisions (Study on Shopee E-Commerce Users in Surakarta)

This research aims to explore the impact of Electronic Word-of-Mouth (E-WOM), website quality, and consumer trust on purchasing decisions on the Shopee e-commerce platform in Surakarta. Data was collected through a survey distributed to Shopee e-commerce users in Surakarta. Data analysis uses multi...

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Bibliographic Details
Main Authors: Ega Aulia Dwi Tantya, Imron Rosyadi
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-03-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
E-WOM
Website Quality
Consumer Trust
Purchasing Decisions
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/4783

Internet

https://e-journal.uac.ac.id/index.php/iijse/article/view/4783

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