Now you see it now you don't
It has been proposed that recognition can form the basis of simple but ecologically rational decision strategies (Gigerenzer and Goldstein, 1996). Borges, Goldstein, Ortmann, and Gigerenzer (1999) found that constructing share portfolios based on simple name recognition alone often yielded better re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2007-02-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/jdm06162.pdf |