Research on the Inducing Mechanism of Customers’ Impulsive Buying in “Double 11” Shopping Carnival
In recent years, impulse buying is increasingly common in China. Online impulse buying (OIB) has drawn increasing scholarly attention across disciplines. This study focuses on the impulse buying of “Double 11” Shopping Carnival, taking “Double 11” Shopping Carnival consumers as research object, thro...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2022-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2022/21/shsconf_emsd2022_01028.pdf |