ALTERNATIVE STRATEGICE DE MARKETING PRIVIND DEZVOLTAREA TURISMULUI INTERN ÎN REPUBLICA MOLDOVA

There are all the challenges in order to develop the internal tourism in Moldova. There has been a remarkable growth in tourist arrivals in the latest years. In such a way, the marketing strategy sets the most effective approach in order to be applied to achieve the marketing objectives. The marketi...

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Bibliographic Details
Main Author: USM ADMIN
Format: Article
Language:English
Published: Moldova State University 2007-05-01
Series:Studia Universitatis Moldaviae: Stiinte Umanistice
Online Access:https://ojs.studiamsu.md/index.php/stiinte_exacte_si_economice/article/view/294