The impact of entrepreneurial orientation on marketing performance: An analytical study of a sample of five star hotels in Jordan.
The study aimed to to measure the impact of entrepreneurial orientation on marketing performance in five-star hotels in Jordan. To achieve this a study model was designed that included entrepreneurial orientation as an independent variable represented by its four dimensions (proactive thinking, uniq...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2019-10-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_59_8_5__2019_jordan.pdf |